'MARKETING JUST GOT EASIER!'
Customer Contact Management
Businesses see large numbers of customers come and go.
Some you’ll see just once, others more often.
You’ll have a group of ‘regulars’.
If you could double or treble the number of regulars,
imagine how that would grow your business.
Keeping in regular touch with all your customers is a
sure way to generate those repeat sales and build loyalty.
There are lots of great reasons to keep in touch with
your customers:
- promote the launch of a new service or product range
- send a regular newsletter
- promote seasonal special offers to help boost sales
during quieter periods
- invite customers to attend special events
- send a reward or thank you to regulars for their custom
- contact customers on their birthday or anniversary,
or at Christmas
But to be effective it must be done regularly and consistently,
and that usually means more demands on your time, energy
and budgets. Not any more. We make
it effortless for you and a fraction of the cost of regular
advertising. Here’s how.
Step 1
We design a simple contact or feedback card, based on
your unique requirements, for you to distribute to customers.
This can include address, phone number, email address
and mobile number, plus valuable information such as birthday
and other important dates.
Step 2
Once a month you send us your completed cards in a postage-paid
polymailer and we add the information to your database.
This means we always keep your database bang up to
date, continually adding to it so that it becomes
more and more powerful and valuable.
Step 3
We split your database into different groups so you can
focus your marketing with laser precision on very
specific customers. For example, age, location, gender,
interests, business, average spend, whatever you
choose.
Step 4
Whenever you have a special event, promotion or interesting
information to tell your customers about, you simply tell
us what you want to say and to whom, and we will send it
for you by
email, text
messages or
mailshots
(your choice). Plus, we can alert you in advance
of any upcoming customer dates such as a birthday or anniversary.
Our standard package –
what’s included?
- Advice on the contact card content, including compliance
with legislation
- Print-ready design of contact card
- Management of up to 500 database entries, including
new entries, deletions and amendments, plus advance
notification of important dates (birthday, anniversary
etc)
- Design and delivery of 4 bulk emails (max 2000 emails
per delivery), customised to include the business logo,
pictures and colour schemes. Fully compliant with
legislation and tested for low spam rating to ensure
it has the best possible chance of reaching your customers’
in-boxes
- Delivery of 4 bulk text messages
- 4 batches of mailshot address labels (emailed as printer-ready
pdf)
- Full monthly activity report
- Click-through rates to tell you how many customers
opened your email, which links were most popular etc
- 6 postage paid envelopes for sending us completed
forms
Click
here for a printer-ready summary of our standard package.
What's not included?
- Printing costs. However, we know reputable printers
who offer great value and service. And if you want us
to take care of the entire printing process for you,
we'll happily do so for an additional fee.
- Mailing label printing
- Mailer design, content and printing
- Envelope packing (available by negotiation)
- Mailing costs (postage)
- Text message costs at 8p per text
Cost and Contract terms
Our Easy Marketing package costs just £570 plus
VAT for 6 months, payable in easy monthly instalments
of £95. Additional activity levels are available
on negotiation
