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PLEASE NOTE - This website is presently undergoing re-construction
Free Downloads
Download our free factsheets and become an instant expert in making more sales and profit from your existing customers and contacts.
Paul Gorman extract chapters
UK marketing guru Paul Gorman kindly allowed us to extract
these 2 chapters from his tremendous book, "How to out-sell, out-market...etc". They
concentrate specifically on how to set up and make the most of a customer database.
Highly recommended, as is his website: www.leavetheminthedust.com
Contact Factsheet
1
Why staying in touch with your customers makes good business sense
Contact Factsheet
2
Creating a customer contact 'capture card'
Contact Factsheet 3
Contacting your customers
- the legal issues
Contact Factsheet 4
How to turn your customer communications into
profit
Contact Factsheet 5
Suggested terms and conditions for running a prize draw.
(Running a competition is a great way to get customer contact info. This is a summary
of the legal issues.)
OTHER USEFUL RESOURCES...
Email Address Collector
This is an incredibly useful and affordable piece of software that can scan documents (eg Word, Excel, PDFs), files, folders, Outlook folders etc and extract and collate any email addresses contained within. It even works with email addresses within the main body text of emails. The data extracted can be filtered by date, sender, recipient, subject heading, etc. There’s a free 30 day trial version, and if you decide it’s suitable, costs only $29.95. Highly recommended and used by us and some of our clients.
