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an instant expert in making more sales and profit from
your existing customers and contacts. We'll be regularly
adding more useful information in the future, so keep
an eye on this page. Let us know if there's any specific
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Paul Gorman
extract chapters
UK marketing guru Paul Gorman kindly allowed us to extract
these 2 chapters from his tremendous book, "How to
out-sell, out-market...etc". They concentrate specifically
on how to set up and make the most of a customer database.
Highly recommended, as is his website: www.leavetheminthedust.com
Contact
Factsheet 1
Why staying in touch with your customers makes good business
sense
Contact
Factsheet 2
Creating a customer contact 'capture card'
Contact
Factsheet 3
Contacting your customers - the legal
issues
Contact
Factsheet 4
How to turn your customer communications into profit
Contact
Factsheet 5
Suggested terms and conditions for running a prize draw.
(Running a competition is a great way to get customer
contact info. This is a summary of the legal issues.)
